While many entrepreneurs and established business leaders are focused on product or service sales, design, valuations, capital raises, and a myriad of issues facing them daily, few – to their peril - realize the importance, complexities, value, and steps necessary to nurture a proper company culture. Monetize Your Culture puts forth both the challenges and rewards of placing company culture at the forefront of one’s business plan, and provides a distinct and entertaining road map to avoid the pitfalls that too often result in company and employee failures. Think of this as a self-help book for any business. Excellent read.
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