Terrific read!

While most companies give lip-service to the idea of supporting their employees, Dennis Ford tells readers how to do it -- and why. Through anecdotes, industry examples and a wealth of statistical measures, "Monetize Your Culture" describes how individual employee commitment and passion are the untapped secrets of business success. A positive workplace is more than a lovely accessory in the business world anymore: it is a key recruitment and retention tool, and the difference between productivity that reaches quarterly goals and productivity that pushes the envelope. This book is a useful road map for creating a culture change that can realize an organization's full potential. Terrific read!

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